After years of selling the luxurious side of Australia, Tourism Australia needed to recapture the imagination of backpackers with a more accessible and affordable holiday.
Working with my creative partner, Josh we created socially responsive content at lightning speed.
Awards
Cannes Lion Gold Cannes Lion Bronze AWARD Awards Silver AWARD Awards Bronze x2 AWARD Awards Finalist The Caples Bronze x2 Spikes Asia Silver Spikes Asia Bronze x2 Spikes Asia Finalist x6 D&AD Shortlist The Webby Awards Finalist New York Festivals Finalist Mumbrella Social Media Idea of the Year AdNews Media Idea of the Year
CREDITS
Agency: Clemenger BBDO Senior Copywriter: Josh Aitken Senior Art Director: Simon Koay Senior Art Director: Vanessa Robinson
