Found AT AUTOTRADER
Auto Trader is the UK’s number one automotive marketplace, but despite being in the FTSE top 100 tech companies, people still think of them as the old school magazine their dad read on the weekends. We were challenged to modernise the brand with a new brand platform, along with a launch campaign for brand new cars.
The film encapsulates that unmistakeable new car smell. And the accompanying sense of achievement, acomplishment, excitement, pride and relief.
All of which can be found at Auto Trader.
