Very.co.uk - The very best excuse
Very are an online retailer in the UK. They sell thousands of big brands and products from wedding rings to kitchen sinks.
Post Covid, we all needed a bit of a get-out-of-jail-free-card.
And there’s really no better excuse to get away with bad stuff than Christmas.
We launched the campaign early in October with a 30s film and accompanying outdoor. The people were outraged, others, like us, just wanted an excuse to start early. Then we followed up with a 60s film with supporting social and outdoor.
