maltesers - SUPPORTING MUMS MENTAL HEALTH
1 in 10 mothers suffer from mental health issues during pregnancy or in the first twelve months after birth. However, due to the shame and fear of being titled a bad mother, they don’t talk about. In this campaign we wanted to acknowledge that motherhood is a spectrum of emotions and it’s OK to ask for help.
The film ran across TV, cinema and online whilst an adjacent social campaign highlighted the duality of motherhood, accompanied by charming illustrations. The posts were made looong for instagram, so people were able to swipe through from the light to the dark side of motherhood.
